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Texas A&M’s Upcoming Marketing Message Is Shared With The Board Of Regents

Texas A&M’s chief marketing and communications officer, who is in his tenth month on the job, shared with the board of regents the university’s upcoming marketing campaign. During a regents workshop meeting on August 1, Ethan Braden said A&M’s upcoming national campaign begins on television with a commercial during the Aggies football opener against Notre Dame. The script of the 60 second commercial is: “At Texas A&M University, what do we stand for? We stand for leadership, respect, and excellence. We stand for loyalty. Integrity. And selfless service. At Texas A&M, we stand for four straight hours. And we always stand ready. We stand up for others, stand in when others won’t, never stand by, and we won’t stand still. Texas Aggies have always ‘stood where duty required us to stand’. We stand for something bigger than ourselves and we stand stronger together. At Texas A&M University, we know what we stand for. Come stand with us. At Texas A&M University, we know what we stand for. Come stand with us.” Braden also says 30 people across the campus are developing A&M’s brand platform that will launch next February. He also shared research with the regents that the words or phrases that immediately come to mind when one thinks of A&M, are “football”, nothing, “aggies”, “sports”, and “agriculture”. One of Braden’s targets is the 40 percent of adults in the United States who have either not heard of A&M or have no opinion about the university. He wants to increase the national and international opinion that A&M “educates the next generation of ethical leaders”, “has affordable tuition cost”, “has an extensive campus infrastructure”, “has high quality faculty”, “innovates with teaching and learning”, “promotes diversity and inclusion”, and “conducts research that helps society”. Braden said the goal “over the next 7 months (August – February) (is to) define and sustain a coordinated campaign for Texas A&M University to bridge the gap between now and the launch of a new brand platform and marketing campaign. Align all areas of the university to create marketing harmony, leveraging the current purpose, values message, and a tighter expression of the visual image.” What Braden calls A&M’s “value campaign” should: ● Advance the awareness, recognition, visibility, and reputation of Texas A&M, within and beyond Texas. ● Strengthen the university’s readiness to launch a bold new brand campaign in early 2025. ● Leverage existing core messages and content that is impactful but familiar – remind people about the core values and purpose of the university. ● Reinforce Texas A&M’s position as a national (and eventually global) brand within and outside of higher education that is recognized and respected. There were no comments from board of regents members or system administrators during or after Braden’s presentation. Click HERE to read and download presentation materials shared during the August 1, 2024 Texas A&M system board of regents workshop meeting. Click below to hear Ethan Braden’s presentation during the August 1, 2024 Texas A&M system board of regents workshop meeting. Listen to “Texas A&M's upcoming marketing message is shared with the board of regents” on Spreaker.

Bryan Police Investigating Gunshot Death

Bryan police is investigating the shooting death of a woman Monday night (August 5) about one block east of the federal women’s prison. BPD officers who responded to the 700 block of Dansby found the victim, 22 year old Keianna Hines of Bryan. A BPD news release says a person of interest has been identified. The circumstances leading to the gunfire have not been disclosed. Anyone with information is asked to call BPD’s criminal investigation division at 979-209-5300 or Brazos County Crime Stoppers at 979-775-TIPS (8477).

Celebrating the 200th Anniversary of the Old 300 Land Grants

It was 200 years ago that the first land grants were issued to families as part of Stephen F. Austin’s original colony in Texas. The majority of these original land grants, known as the Old 300, are located along the rivers and large creeks, especially the Brazos River which ran through the middle of the colony. Henry Mayo with the Texas Society of Professional Surveyors says part of College Station is part of the Old 300. “Down right below Wellborn, the Creek Meadow subdivision is there and you can see how the roads the boundaries of the subdivision are exactly where they were established 200 years ago,” says Mayo. There are also a few parcels of land along OSR near the RELLIS campus. Mayo says most of the original parcels of land have been broken up, but he has met people who still live on a piece of their ancestors’ Old 300 land. Listen to “Celebrating the 200th Anniversary of the Old 300 Land Grants” on Spreaker. News release from the Texas Society of Professional Surveyors: In early July 1824, Commissioner of Colonization Baron de Bastrop arrived at San Felipe de Austin and began issuing land titles to Empresario Stephen F. Austin’s first colonists.  In July through mid-August of 1824, Bastrop issued titles to approximately 270 Mexican land grants, totaling over 1.5 million acres of land.  These first families of Austin’s colony became known as the “Old 300” since Austin had been authorized to bring 300 families to Texas, under his colonization contract with the Mexican government.  The remaining “Old 300” grants authorized under the first contract were issued at San Felipe in May and June of 1827, while grants under the second contract were also being issued. The majority of these original land grants are located along the rivers and large creeks, especially the Brazos River which ran through the middle of Austin’s colony, bounded on the south by the Gulf of Mexico and the north by the Old San Antonio Road (El Camino Real). The surveyors of Austin’s colony had been busy since late 1823, measuring and mapping the sitio and labor tracts being granted to immigrant settlers.  The unit of measure was the Spanish vara which was established in Austin’s colony as being equal to 33.4 inches, but later became standardized across Texas as being equal to 33-1/3 inches. The sitio de tierra grants, intended for ranching, were one league (5000 varas) square, or a tract of equivalent area (25 million square varas).  Based on the 33-1/3 inch vara standard, a square “league” of land was 4428.4 acres.  The labor grants, intended for farming, were 1000 varas square, or a tract of equivalent area (1 million square varas), equal to 177.1 acres of land.  Although Mexico began using the metric system of measurement in the mid-1800s, Texas still uses the vara as its official unit of measure for State-owned property. The Texas General Land Office, established in 1836, has scans of the original land grant documents, surveys and maps available online at www.glo.texas.gov/  and www.historictexasmaps.com/ The San Felipe de Austin State Historic Site is operated by the Texas Historical Commission.  Situated within the townsite of Austin’s colonial capital, the new museum there was opened in 2018 and offers exhibits which share the varied stories of early settlement in Mexican Texas, including surveying and land distribution.  Adjacent to the museum is the Villa de Austin, a town block from the 1830s with reconstructed buildings and furnishings.  The museum’s current, temporary exhibition Finding Your Way To Texas, The 200th Anniversary of the Anglo Colonization of Texas is ending its year-long installation on Labor Day, September 2, 2024. Please join surveyors, realtors, landmen, landowners and all interested citizens in celebrating this milestone anniversary in Texas history.  To receive a free, interactive .kmz map file showing where the Old 300 land grants are located, send an email to surveyor Henry Mayo, Chairman of the Texas Society of Professional Surveyors Historical Committee, at hpmayo@gmail.com