Alcohol sales to most fans attending Texas A&M football and baseball games remains unavailable.
For those in premium stadium and tailgating areas, they are seeing more branding from Anheuser-Busch (A-B).
That is the result of a new agreement between A-B and Learfield, the company that has rights to Texas A&M athletics corporate sponsorships.
According to a Learfield news release:
Specifically, All American Club at Kyle Field will be presented by Bud Light, a new element to the A-B partnership with Texas A&M. This 25,600-square-foot Club featuring an expansive bar, outdoor balcony and other amenities is accessible to All American Club ticket holders, Legacy Club ticket holders, Prime Suite and Legacy Suite ticket holders. On the west side of the stadium, A-B will have extended presence at Victory Plaza – the landscaped, upscale tailgating area for alumni, donors and premium ticket holders.
Also, at Blue Bell Park’s Cox Diamond Club, Bud Light will serve as presenting sponsor and have an extended presence. Beyond campus, Learfield and the local wholesaler is assisting Anheuser-Busch with heightened visibility within the College Station community as it is now permissible for Bud Light to utilize the Aggies’ primary logo on in-market creative.