The Bryan City Council recently had its second review of the Texas Reds Festival.
Last December, the council was told estimated attendance to the October event was 22,000.
At the last council meeting, consultant Jose Quintana broke down the results of interviews conducted with 88 people who attended the festival at various times.
Recommendations given to the council included:
Quintano’s recommendations included revising the layout of what is located where to better distribute what he called the festival’s “amenities”.
Look at alternatives to fencing the perimeter of the festival.
Comments from Jose Quintana about fencing.
Further emphasize the “steak and grape” theme of the festival.
Leverage more resources at Texas A&M University.
Jose Quintana comments about assistance from A&M.
Envolve downtown businesspeople more in the festival planning process.
Click HERE to see the report, courtesy of Jose Quintana.
Crunching the numbers:
97 percent liked the festival’s move to October.
55 percent of the respondents said it was their first time at the festival.
78 percent felt the admission price was fair. 10 percent said it was high and 11 percent said it was low.
42 percent were most attracted by wine, 25 percent by food, 19 percent by music, 10 percent by family and children’s activities, and four percent by art.
75 percent were very likely to attend next year. 20 percent said somewhat likely
42 percent resided in a Bryan zip code, 29 percent in College Station, and 29 percent elsewhere.
The age of half the respondents were between 18 and 38. 35 percent were between 39 and 58, and 15 percent were 59 and older.
95 percent did not plan to spend the night in a local lodging facility.
64 percent planned to spend under $100 at the festival and the remainder intended to spend between $100 and $200 dollars.
Quintana’s study estimated the festival’s economic impact was $700,000; based on $50,000 in ticket sales and the remainder spent at booths and other attractions.