During the fiscal year from October 2017 through September 2018, more than one million room nights were purchased in Bryan/College Station.
That was among the statistics presented by the president of the local travel and tourism agency this week to Brazos County commissioners.
Kindra Fry of Experience Bryan/College Station also reported the revenue generated by hotels in Bryan/College Station rose by $13 million dollars…to more than $114 million dollars.
The supply of room nights in B/CS hotels rose by 300,000…to almost two million.
The number of room nights that were purchased topped one million…which is an increase of 120,000 from the year before.
The average cost of a hotel room is $102.57. That’s an increase of 89 cents from the year before.
While more rooms were sold in fiscal year 2018, the overall occupancy rate fell from 60 to 57 percent.
Fry also reported there were 198 events in the twin cities, which generated more than 91,000 visitors, who purchased more than 67,000 room nights in local hotels. Fry says according to a national formula used by their industry, that generated an economic impact of more than $75 million dollars.
Fry told commissioners the E/BCS agency has refocused its efforts on recruiting more events, they are in the process of hiring a new advertising agency and deploying a new marketing strategy, they are developing a community hospitality committee to welcome and assist visitors, and the staff and board are finalizing their first ever long range strategic plan.
Click below for comments from Kindra Fry to Brazos County commissioners.
