The city of Bryan’s tourism office announces two months of record hotel revenue.
Destination Bryan director John Friebele says October revenue was $4.28 million dollars, and in November was $4.42 million.
The average daily rate for Bryan hotels also hit a record at $143 dollars a night.
Friebele says the average rate for the Texas A&M-Texas football weekend was $410 dollars a night.
Year over year, hotel demand in Bryan rose almost 15%.
News release from the Destination Bryan tourism office:
Bryan, Texas, achieved record-breaking hotel revenues in November 2024 at $4.42 million, showcasing the area’s growing appeal as a prime destination for both leisure and business travelers. The hospitality sector in Bryan has witnessed a significant uptick in occupancy rates and average daily rates, reflecting the city’s robust tourism and economic development efforts.
Demand was up 14.8% year over year and was the highest average daily rate on record in Bryan at $143.00 per night. Prior to November 2024, October 2024 was the highest month on record at $4.28 million and October 2023 was the next highest at $4.14 million in revenue. These figures only reflect Hotel revenue and do not reflect short-term rentals.
Click below to hear Destination Bryan tourism office director John Friebele’s visit with WTAW’s Bill Oliver.