One Blue Bell Executive Dies & Another Hospitalized

The family of employees at Blue Bell’s headquarters in Brenham are grieving over the loss of one executive and injuries sustained by a second.

Company officials say the two were changing a flat tire on Interstate 10 near Baytown. Both were stuck by a passing vehicle.

Killed was Blue Bell’s advertising and public relations director, Bill Weiss.

Hospitalized is Steve James, Blue Bell’s vice president of institutional sales.

Public relations and marketing specialist Jenny Van Dorf says Weiss and James were headed to a regional meeting when they had the flat tire.

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