Texas A&M Drops Match to USC, 3-2, to Conclude Fall Season

College Station Mayor John Nichols on WTAW

College Station Mayor John Nichols visits with WTAW’s Scott DeLucia about selling bonds, the impact on the city budget, the upcoming affordable housing presentation, opportunities for ROOs, and more during his appearance on The Infomaniacs on Wednesday, August 7, 2024.

Changes Coming to Aggie Ring Day

The Aggie Ring Day event traditionally held in September is getting pushed back to October. Scot Walker, Vice President of the Association of Former Students, says this was strictly a weather decision. “We think it will be a much better experience in October when it is more likely to be cooler and it will also be safer for our staff and volunteers who work all of Ring Day,” says Walker. Walker says ring day events will also feature an advance day for recipients who want a less stressful experience. “No chaos. It is a much smaller number of people. We don’t have any onsite entertainment, we don’t have the Aggie Ring Day Marketplace operating. People are able to park at our building because numbers are much smaller,” says Walker. Walker says those interested in participating in the advance day can register during their ticket pull by selecting the earlier date. The first Ring Day event will span October 11th and 12th. The second event will be held on November 1st. Both fall 2024 Aggie Ring Days will utilize the Clayton W. Williams, Jr. Alumni Center and Aggie Park. Click HERE for more information. Listen to “Changes are coming to the Aggie Ring Day events this fall” on Spreaker.

Texas A&M’s Upcoming Marketing Message Is Shared With The Board Of Regents

Texas A&M’s chief marketing and communications officer, who is in his tenth month on the job, shared with the board of regents the university’s upcoming marketing campaign. During a regents workshop meeting on August 1, Ethan Braden said A&M’s upcoming national campaign begins on television with a commercial during the Aggies football opener against Notre Dame. The script of the 60 second commercial is: “At Texas A&M University, what do we stand for? We stand for leadership, respect, and excellence. We stand for loyalty. Integrity. And selfless service. At Texas A&M, we stand for four straight hours. And we always stand ready. We stand up for others, stand in when others won’t, never stand by, and we won’t stand still. Texas Aggies have always ‘stood where duty required us to stand’. We stand for something bigger than ourselves and we stand stronger together. At Texas A&M University, we know what we stand for. Come stand with us. At Texas A&M University, we know what we stand for. Come stand with us.” Braden also says 30 people across the campus are developing A&M’s brand platform that will launch next February. He also shared research with the regents that the words or phrases that immediately come to mind when one thinks of A&M, are “football”, nothing, “aggies”, “sports”, and “agriculture”. One of Braden’s targets is the 40 percent of adults in the United States who have either not heard of A&M or have no opinion about the university. He wants to increase the national and international opinion that A&M “educates the next generation of ethical leaders”, “has affordable tuition cost”, “has an extensive campus infrastructure”, “has high quality faculty”, “innovates with teaching and learning”, “promotes diversity and inclusion”, and “conducts research that helps society”. Braden said the goal “over the next 7 months (August – February) (is to) define and sustain a coordinated campaign for Texas A&M University to bridge the gap between now and the launch of a new brand platform and marketing campaign. Align all areas of the university to create marketing harmony, leveraging the current purpose, values message, and a tighter expression of the visual image.” What Braden calls A&M’s “value campaign” should: ● Advance the awareness, recognition, visibility, and reputation of Texas A&M, within and beyond Texas. ● Strengthen the university’s readiness to launch a bold new brand campaign in early 2025. ● Leverage existing core messages and content that is impactful but familiar – remind people about the core values and purpose of the university. ● Reinforce Texas A&M’s position as a national (and eventually global) brand within and outside of higher education that is recognized and respected. There were no comments from board of regents members or system administrators during or after Braden’s presentation. Click HERE to read and download presentation materials shared during the August 1, 2024 Texas A&M system board of regents workshop meeting. Click below to hear Ethan Braden’s presentation during the August 1, 2024 Texas A&M system board of regents workshop meeting. Listen to “Texas A&M's upcoming marketing message is shared with the board of regents” on Spreaker.