Texas A&M’s athletic director on Tuesday went public with the information he told the board of regents two weeks ago about the revenue from June’s George Strait concert and the Mexico-Brazil soccer match.
Trev Alberts said the Kyle Field events generated a combined net revenue of $6.5 million dollars.
A news release on 12thman.com added that the concert generated $3.9 million and the international soccer match generated $2.6 million.
The news release also provided attendance figures.
The 110,905 fans who attended the “King at Kyle Field” concert with George Strait set a United States record for a ticketed concert. The previous mark was held by The Grateful Dead from a 1977 concert at Raceway Park in New Jersey when 107,019 fans attended the event.
A crowd of 85,249 attended the soccer friendly between Brazil and Mexico, falling just short of the MexTour attendance record of 90,526 that attended the 2010 match between Mexico and New Zealand at the Rose Bowl in Pasadena, California.
Currently, there are no entertainment contracts signed to host events at Kyle Field.
Alberts was quoted in the news release as saying “Kyle Field is a special venue, and we will make sure any event that we host will be a worthwhile endeavor”.
Alberts told the board of regents that “we learned a lot (and) there’s a lot to learn” after hosting those events.
He also told the regents “there’s some things that we’re gonna probably do different, but we’ll continue looking for opportunities to expand the brand of Texas A&M to get more people involved where it makes sense and where it’s financially successful.”
Click below to hear comments from Trev Alberts during the August 1, 2024 A&M system board of regents workshop meeting.
