![FacSen040824MarComm_feat Screen shot from a Texas A&M document.](https://wtaw.com/wp-content/uploads/2024/04/FacSen040824MarComm_feat.jpg)
![Screen shot of Ethan Braden from the Texas A&M faculty senate's YouTube channel.](https://wtaw.com/wp-content/uploads/2024/04/EthanBraden040824.jpg)
The April message on the website of Texas A&M’s president included the future use of 164 full time equivalent employees tasked with building the university’s brand.
That followed an appearance of A&M’s new vice president of marketing and communications at the April meeting of A&M’s faculty senate meeting.
Ethan Braden referred to president Mark Welsh’s goal of making A&M “a constant in the national conversation.”
Braden used two words to describe the future effort to deliver A&M’s message to targeted audiences.
One word was “enchant”; “whether that’s your research, your class, whether that’s season tickets, whether that’s coming to work at A&M, whether that’s moving to College Station, whether that’s attending, can’t we agree that when we put something out in the space of marketing, that it’s supposed to enchant. That’s our job, to arouse and attract.”
Another word was “remarkable”; “being a remarkable brand or a brand worthy of one’s remark.”
Click below to hear comments from Ethan Braden during the April 8, 2024 Texas A&M faculty senate meeting: