The city of Bryan’s tourism office announces two months of record hotel revenue. Destination Bryan director John Friebele says October revenue was $4.28 million dollars, and in November was $4.42 million. The average daily rate for Bryan hotels also hit a record at $143 dollars a night. Friebele says the average rate for the Texas A&M-Texas football weekend was $410 dollars a night. Year over year, hotel demand in Bryan rose almost 15%. News release from the Destination Bryan tourism office: Bryan, Texas, achieved record-breaking hotel revenues in November 2024 at $4.42 million, showcasing the area’s growing appeal as a prime destination for both leisure and business travelers. The hospitality sector in Bryan has witnessed a significant uptick in occupancy rates and average daily rates, reflecting the city’s robust tourism and economic development efforts. Demand was up 14.8% year over year and was the highest average daily rate on record in Bryan at $143.00 per night. Prior to November 2024, October 2024 was the highest month on record at $4.28 million and October 2023 was the next highest at $4.14 million in revenue. These figures only reflect Hotel revenue and do not reflect short-term rentals. Click below to hear Destination Bryan tourism office director John Friebele’s visit with WTAW’s Bill Oliver. Listen to “City of Bryan's tourism office announces record hotel revenue and hotel rates” on Spreaker.