Bryan City Council Learns About Increased Hotel Room Stays During 2021’s First Quarter

Image produced by the city of Bryan's tourism office, Destination Bryan.
Image produced by the city of Bryan's tourism office, Destination Bryan.

While last weekend’s rain created another obstacle for local hotel operators, the first quarter of 2021 saw more hotel guests in the city of Bryan compared with the same period last year.

That was part of a report the Bryan city council received from the director of Bryan’s tourism office.

John Friebele at Destination Bryan reported at the end of March, room nights were nearly four percent ahead of projections.

This year’s goal of 300,000 room nights represents a 20 percent increase over last year. That’s compared with almost 246,000 last year and 345,000 in 2019.

Friebele told the council what he described as an “aggressive” goal was set after “We looked at our community as a whole and it was much more resilient over 2020 versus the rest of the industry”.

Last weekend, the cancellation of a softball tournament and the multiple sclerosis bike ride that combined were projected to bring more than 8,000 visitors to the twin cities.

Click HERE to read and download presentation materials from John Friebele during the April 13, 2021 Bryan city council meeting.

Click HERE for comments from John Friebele during the April 13, 2021 Bryan city council meeting.

Listen to “Bryan city council learns about more people staying in hotels during the first quarter of 2021” on Spreaker.