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Seasoned Account Executives Are Your Best Ally

Sam Jones, General Sales Manager (Poof!)  Imagine you’re a radio Account Executive.  Now, imagine you have the perfect station to reach the target customer for a business.  What could go wrong?  After all, you have a product that’s spot-on for this business.  Weeeellll, you could sell the business too much advertising, too little advertising, set up a commercial schedule that’s doomed to fail, […]

Radio Advertising: The Basics (cont.)

Sam Jones, General Sales Manager How much does a radio commercial cost on WTAW?   Here are some basic rules that apply.  The more control you have over the window of time a commercial airs,  the more the cost per commercial.  For example, you want your commercials to run during the Rush Limbaugh Show.  Rush airs Mon-Fri from […]

Radio Advertising: The Basics

Sam Jones, General Sales Manager  At WTAW and Bryan Broadcasting , our goal is to make advertising on the radio easy and effective.  Our Account Executives will give your business unparalleled service.  Going above and beyond the call of duty is standard operating procedure at WTAW and our sister stations SportsRadio 1150 KZNE ‘The ZONE’, KNDE 95.1 ‘Candy […]

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