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Buc-ee’s Takes Another Competitor To Court

Four years ago, a Bryan convenience store called Chick’s was sold following a lawsuit filed by rival Buc-ee’s. The Houston Chronicle reports another lawsuit filed by Buc-ee’s against another competitor is scheduled to go on trial this week. As with the cartoon logo by Chicks, Buc-ee’s claims the alligator logo of San Antonio based Choke Canyon is too similar to Buc-ee’s beaver.

HOUSTON (AP) _ A popular Texas travel center will argue in federal court that a competitor’s cartoon logo of an alligator licking its lips is too similar to the company’s signature logo illustration of a beaver wearing a baseball cap.

Buc-ee’s trademark spat with San Antonio’s Choke Canyon has been ongoing for months and testimony is scheduled to begin this week in Houston as to whether Choke Canyon infringed on an established trademark.

Buc-ee’s is a popular stop for travelers in need of gas, food or shelf upon helf of Texas tchotchkes. Choke Canyon is a rest-stop chain that specializes in barbecue.

Both animals are positioned in the same way, with each logo have a shade of yellow as a background.

The Houston Chronicle reports Buc-ee’s has sued a number of competitors that used cartoon mascots.

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Posted by on May 15 2018. Filed under News.
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